Premium Label Printing Industry Trends
Black Light Ink!
Turner Labels is innovating the product label industry by winning the consumer with exclusive label features. As an industry leader in label printing with state-of-the-art technology they inspire to innovate consumer products to tangible experiences on their HP Indigo 6900 digital press. In collaboration with Mirror Twin Brewing, the development of a unique craft beer can label method to enhance customer experience and product presentation came into fruition in 2022.
Experiencing an ordinary product in a new way enriches the senses and memory. Turner Labels Art Director, Paige Tiller, worked in collaboration with the brewery artist to design a blacklight label that not only revealed hidden images, but an added benefit of humorous secret messages to create action for customer entertainment. A small blacklight was included with every brewery pack purchase for the consumer to explore the label and share.
The goal reached the hands of the community to experience a unique collaboration crafted for a one-of-a-kind label for a one-of-a-kind brewery, Mirror Twin Brewing.
QR CODES = Entertainment & Engagement
Use QR codes to replace busy packaging connect with customers & offer deals.
The QR code is evolving from a simple view option to a check this out experience! Scanning is being used to initiate interactive sales opportunities that people are totally into.
The key is a well-defined call to action, whereby customers know why they are scanning and what they are going to get. By incorporating features and promotions that add value, they perform more than just function, they become an engagement.
The QR code is populating on labels and packaging, but with more tailored thought. QR codes can deliver way more information in many more ways. Links can be updated and used to show the origin of products (‘where do I come from’ and ‘how was I made’) as well as authentication of provenance or certifications.
In addition to detailed information, you can show images, videos or simply entertain!
Bright Pastels for 2022
Bright pastels are setting the tone for 2022.
- Pastels are being explored with a wider range and different backgrounds.
- Forget muted colors only, pastels now feature a range of tones and it’s all about shades!
- Pantone Color of the Year 2022: Very Peri is part of a bright new season of pastel colors.
Color label & packaging trends signify a desire for visual exploration. The calming & softer pastels are being given new life with brighter versions, combinations, and treatments to visually represent the current world transition. These new pastels are merging with a range of black backgrounds, mono and duo-tones as well as contrasting colors.
Ideal for multiple SKUs, combinations can effectively build different emotions and evoke feelings for products.
Ask us to redesign your labels with bright pastels today!
Flawless Flexographic Flow for 2022
Turner Labels is innovating the process of label construction with new equipment to provide customers with enhanced label design scaled to precision for accuracy & time saving results.
Turner Labels is proud to announce we have added a Nilpeter FA17 Flexographic Press to our lineup. With this addition to our flexo production division, we now have the capability to produce long print runs faster and with excellent imaging registration.
Download more information about the Turner Labels Nilpeter FA17 Flexographic Press here.
Dignifying the Digital Print Industry
Turner Labels expands your label finishing options with a Digicon Series 3 featuring a Big Foot hot foil stamp. This new equipment is targeted to elevate product success with a new line of label embellishments, including screen varnish, and leave a lasting impression on customers.
Big Foot Hot Foil Stamp
The AB Graphic ‘Big Foot’ hot foil stamp of 50 Tons of pressure gives a lasting impression for custom labels. Thanks to the increased capabilities of this new finisher, customer products can receive the ultimate finishes for digital production in the label industry.
Featured in Labels & Labeling for 2021 in this article!
Download more information about the Turner Labels Digital Embellishments here.
Food Label Insight
The value of a food label can be experienced in a host of ways. Not only must the label attract glances on the shelf, it must convey valuable information on nutrition – a must in today’s climate. Plus, the label and package must provide some form of security, as well as increasing shelf stability.
Turner Labels experienced staff attributed to this wonderful article to gain insight on the food label and packaging industry with Label & Narrow Web.
Cold Weather Label Stock Impact
Has the cold weather impacted your labels? Learn answers to the following questions:
- Why did our adhesive quit working?
- Should I store my labels in a warm room for the winter?
- Why are my labels curling in the winter?
- Why did my labels wrinkle during shipping?
Pressure Sensitive Label Growth
The global pressure sensitive labels market is expected to grow at a CAGR of over 3% during the period 2020-2025. This article covers the following factors:
- Direct Digital Printing Packaging on Rigid Containers
- Recycling Challenges with Release Liners
- High-volume Demand from Food & Beverages
Bold design in digital printing are making their place in the beer industry!
The Dos and Don'ts of Wine Labels
Important label design for wineries to consider when considering the value to the consumer.
Digital Printing: A Packaging Revolution
Digital printing has a role to play for the future of packaging, opening the door to exciting and creative opportunities.
Turner Labels Moves Into Digital Printing
The Kentucky-based label converter will produce shrink sleeves, high-quality wine and spirit labels and security features
Kentucky's Craft Brewery Industry Is Among Fastest Growing in the Nation
New Day Brewing: Kentucky’s Craft Brewery Industry Is Among Fastest Growing in the Nation.
Cannabis - CBD Packaging
A legalization of cannabis across many states in the U.S. and Canada has caused a major boom in demand for cannabis packaging labels. Check these examples of the types of products being produced today.
What is BOPP? And Why Make Labels From It?
BOPP stands for biaxially-oriented polypropylene. It’s a variant of polypropylene (PP). Polypropylene a thermoplastic polymer, alternately known as polypropene. It’s an ideal printing surface and can be made into labels and stickers, as well as textiles and a host of different plastic parts and materials.
BOPP shares the properties of other PP plastics, including ruggedness, fatigue resistance, moisture resistance, very low toxicity, flexible finishing options, as well a controllable transparency. Also, while they make long-lasting labels and stickers and easily printable, most off-the-shelf adhesives have trouble attaching themselves to the material. These qualities are perfect for long-lasting, food-safe labels and other common BOPP film applications.
For food labels, BOPP film offers significant advantages. It’s non-toxic. The material’s also resistant to solvents and acids. Many food and beverage items, such as those containing tomatoes, citrus, or coffee, are quite acidic. Even when the items don’t directly touch the labels, there can be some off-gassing or limited contact during the manufacturing process that can stain or cause deterioration in other label materials. Using BOPP film for your labels can help mitigate this issue. These same properties make BOPP well-suited for bottle labels, jar labels, and canning labels.
The Time is NOW to Review Your Plastic Product Design & Materials for Sustainability
Do you know if your plastics are sustainable for suppliers and companies to continue selling? We have provided the following resources to review and start planning for changes to keep your products in the industry
- View the APR Design Guide here.
- View the Sustainable Packaging Playbook here.
- View the Walmart Sustainability Hub here.